Twitter to open its first African offices in Ghana
Twitter has announced it plans to open its first African offices in Ghana and the social media company joins Facebook and other tech companies moving into Africa.
The social media company joins Facebook and other tech companies moving into Africa.
“Africa will define the future,” Twitter’s founder, Jack Dorsey, said in 2019 after a visit to Nigeria, Ghana, Ethiopia, and South Africa.
Dorsey’s tweet announcing news of the hires on Monday said: “Twitter is now present on the continent.”
The jobs advertised in Ghana include positions for engineering, marketing, and communications specialists.
“Today, in line with our growth strategy, we’re excited to announce that we are now actively building a team in Ghana,” the company said in a statement.
Twitter said its new team members would be working remotely under work-from-home policies while it explored “the opportunity to open an office in Ghana in the future”.
Ghana’s support for free speech and online freedoms made it the company’s choice for its first African location, Twitter said.
It added that the secretariat of the African Continental Free Trade Area base in the Ghanaian capital, Accra, had played a part in the decision.
Ghana’s President Nana Akufo-Addo said in a tweet that the country would be the location of Twitter’s headquarters on the continent, although this information was not included in the company’s statement.
“The choice of Ghana as HQ for Twitter’s Africa operations is EXCELLENT news,” Akufo-Addo said.
“This is the start of a beautiful partnership between Twitter and Ghana, which is critical for the development of Ghana’s hugely important tech sector.”
Facebook has several offices in Africa, including in Ghana’s neighbour Nigeria, where Mark Zuckerberg has been on a visit.
The choice of Ghana as HQ for Twitter’s Africa operations is EXCELLENT news. Gov’t and Ghanaians welcome very much this announcement and the confidence reposed in our country. 1/3 #TwitterInGhana #TwitterGhana https://t.co/HdCqFgXK0x
— Nana Akufo-Addo (@NAkufoAddo) April 12, 2021
Why Twitter choose Ghana?
Twitter stated that it chose to expand to Ghana first because the country is an advocate of free speech, online freedom, and the Open Internet.
In a blog post the company said, “In line with our growth strategy, we’re excited to announce that we are now actively building a team in Ghana. To truly serve the public conversation, we must be more immersed in the rich and vibrant communities that drive the conversations taking place every day across the African continent.”
“Furthermore, Ghana’s recent appointment to host The Secretariat of the African Continental Free Trade Area aligns with our overarching goal to establish a presence in the region that will support our efforts to improve and tailor our service across Africa.
“Whenever we enter new markets, we work hard to ensure that we are not just investing in the talent that we hire, but also investing in local communities and the social fabric that supports them. We have already laid foundations through partnerships with Amref Health Africa in Kenya, Afrochella in Ghana, Mentally Aware Nigeria Initiative (MANI) in Nigeria, and The HackLab Foundation in Ghana. As part of our long-term commitment to the region, we’ll continue to explore compelling ways we can use the positive power of Twitter to strengthen our communities through employee engagement, platform activation, and corporate giving,” Twitter stated.